Does fitflop worth 3000 baht?

Fitflop sandals are very popular in Thailand and around the world because the product claims that it will help keeping your thigh fit while you can walk in design. Also, Fitflop today is considered as the high-end brand because the price is very expensive for the genuine one and still in the high price even in the counterfeit market. So, with the eye catching slogan that “walk in health with design” comparing to its expensive price, does Fitflop worth invest 3,000 baht for a pair of sandals? 

The official Fitflop website claims that the sandals were produced from the technology called “MicroWobbleboard” that was inspired by the physical therapist equipment therefore,the sandals will support rehabilitation and helps improve muscle strengthening. Also, Fitflop said that the sandals base was divided in to triple densities that are low middle and high. The different densities help maintains speed, increase the lower legs activation and finally helps absorb the joint stress. To support, there was a study from Salford University, UK shows that the pressure-loading rate was reduced up to 30% in the toes, heels and overall reduction when walking in Fitflop sandals. Moving on to the equipment of the sandals that Fitflop said every piece of the sandals were made with the high quality leather and soft fabric to ensure the customer that their sandals are durable. The style of Fitflop is stylish and unique proved by the large number of selling in the high-end store and also in the counterfeit market. The design of fitflop divided for both men and women in different collections. The most popular one is the “FROU” collection that comes with the floral-leather in four different shades (nude, purple, black and navy).The reason why considered the FROU collection is the most popular one is because it becomes the model of other sandals brands, as they were adapted from the style of Fitflop with their brands with colorful flower on top of the sandals. After that, every latest collection of Fitflop has been copied because the market is needed a lot and people are willing to pay 600 baht for the copied one with the flawless and premium counterfeit quality. The sandals are very popular that you can see many people wearing them. The price around 3000 baht, and 600 baht in counterfeit market can make those who are wearing them look wealthy because we all know how expensive the price of them is. Talking about the price of Fitflop, the brand chooses the kind of customer itself, and mostly are rich customer. Therefore, with the price that is hardly goes in “sale” and can only buy at the high-end store could tell that this brand has the rich customer target. There are a lot of customers feedback about it and mostly goes in positive way such as “I’m addicted”, “I have got my 9th pair of Fitflop today, thanks for giving me the most comfortable shoes ever!” (Zoe-Middlesex, UK). Furthermore, if we could look in the customer point of view, Fitflop is a good shoes to wear for elders that need a pair of good shoes that doesn’t hurt their ankles and feet, pregnant lady because she can walk in comfortable and safety yet stylist without having to wear the boring flat sandals in 9 months. Also, Fitflop might be benefit for those ladies who love shopping all day because while they walk shopping they can get their tights fit like they were exercising at the same time. On the other hand, the expensive price of Fitflop may give us question ourselves that is it worth paying 3000 baht for a pair of sandals? In my opinion, I personally going to buy them because I think it is worth to pay for the sandals which are the kind of shoes that I wear every day and most of the time, they are easy going and friendly with casual outfit that fits to my style, but if my friend who is often change the shoes, I suggest not to buy Fitflop because it is not suitable for those who are often goes along with fashion that changing all the time. It will cost a lot of money.

In conclusion, Fitflop has a lot of the benefits that it helps improve the muscle of the feet and keeps the tight fit as it has a lot of advantage than those normal sandals we see in the market, therefore, it is better to pay for a good sandals that not even makes you look stylish but also got proved from the research that shows they are good for ankles and muscles while walking. The only thing you should consider before buying Flitflop shoes is, you have to understand or accept that is it worth enough to pay for a sandals that will become old fashioned when the time past with the expensive price? 

	References:

ZMAG,S(2012).Fitflop.Retrievedfrom http://www.fitflop.co.uk/TECHNOLOGY/Technology,en_GB,sc.html